What to do with Your Final Video Edit
Photo by Sarah Beau Creative
So you received your video edit that's ready to be published... now what? You invested time and money into this great video so you want to make sure it’s seen by your audience and converts your audience into clients or customers.
Depending on the type of video we created together (15 seconds, 30 seconds or 1 minute + brand video), there are lots of opportunities to utilize the content. Here are a few ideas to get you started.
Website
Freshen up your website homepage using a short clip from your video as the banner. It’ll attract the user’s attention as soon as they land on your website. It is a visually appealing way to get people interested in who you are and what you do. If you have a longer brand video, you can place it somewhere on your homepage for people to dive deeper into your business. According to WordStream, including a video on your landing page can boost your conversion rate by up to 80%.
This may also help you get your website listed on other website and increase your reach. A-List Studio was recognized a top Calgary video production company and our video work helped us get there. Videos are often shared more than just text, so it is important to showcase them.
Organic Social
Organic social media are the normal social media platforms that your business is on. Facebook, Instagram, LinkedIn, YouTube, etc. You have a beautiful video to share and you want your audience to experience it too. When you’re posting on any platform make sure you optimize your titles, descriptions, and tags with keywords to reach the most people possible and allow for optimal search results when someone is looking for keywords related to your business.
Paid Ads
According to Small Biz Trends, 80% of users can recall a video ad they viewed in the past 30 days. You can catch people’s attention easier and hold it for longer with video content as ads. If you have a shorter video (15 or 30 seconds), you have a great piece of content to promote your product, services or business in general. Just like organic, make sure your optimize your ad copy and target the right audience to fully utilize your video ad.
Email Marketing
Level up your email marketing funnel by using your video to get people hooked once they sign up for your email. We’re all used to getting the typical, “Welcome to my list” email but it’s so much more engaging when your newly acquired email recipient can quickly learn about your business, see your face and get to know the personality of the business with just one quick email open
Business Funding Applications
If you’re looking to apply for funding or grants from the government or investors, having a professionally made video can be a great addition to your application. Not only does it show how serious you are about the business, but together we can make sure we tell the full story of your business.
Ready to connect?
If you’re thinking about investing in video content for your brand, think about how you want to use the video once you receive the final cut.
When you work with me, I can help you figure out the purpose of your video so that we are creating content intentionally and that you’re happy when you receive the final cut. If you have any questions or want to learn more about the process of my brand video sessions, send me a message!
