Capturing Heartfelt Moments: The Story Behind DWK Interiors' Full Circle Project
Katie, the owner of DWK Interiors, has a special bond with her parents. Back when she was starting in interior design, her mom, the former owner of DWK Interiors, showed her the ropes. Fast forward 12 years and DWK Interiors had the pleasure of designing Katie’s parents’ home from top to bottom.
I had the pleasure of sharing Katie’s transformation project for her parents through video content. These videos serve not only as cherished keepsakes for Katie and her family but also as marketing material showcasing the profound emotions evoked by a stunning home and highlighting Katie’s keen eye for her craft.
In this full circle moment, Katie fulfills her parents’ dream home by leveraging the skills and experience passed down from her mother and gained in the industry.
When a property near Katie went up for sale, Katie knew it had the potential to be the perfect place for her parents who felt that condo-living wasn’t the right fit for them. In this heartfelt video, Katie shares about how much energy and thought she put into curating every aspect of their home.
On their website DWK Interior says, “We’re here to curate exceptionally stylish, livable spaces — made uncomplicated.” This is exactly what Katie was able to do for her parents—turn their home into a beautiful and exceptionally stylish place.
How will DWK Interiors use this video for marketing?
I love how we were able to capture the heartfelt narrative of this story because it wholeheartedly aligns with DWK Interior’s brand identity.
As a business that pours so much love into every project they do, this video accurately showcases the passion behind every project. It was a joy working with Katie to share her story and to capture her parent’s genuine reactions during the great reveal.
This Short Film Feature is a valuable marketing piece because it shows Katie’s talents, her passion, and her caring nature.
It was truly heartwarming to witness Katie’s genuine interactions with her parents, showcasing the deep love and mutual care they share. Katie affectionately described her mom as “one of the warmest and sweetest women you’ll meet,” and she described her dad as “super genuine, warm, and actually quite funny.” She attributes her entrepreneurial drive to her dad, underscoring the profound influence her parents have had on her life and career.
This style of video is great for building trust. Any potential client can watch this video and gain a clear understanding of the thoughtful and genuine person that Katie is, and the incredible family that she comes from.
How can DWK Interiors use this video on social media?
As a part of this project, I took clips from the Short Film Feature to create short vertical videos that DWK Interiors can use on their social media pages.
Having smaller snippets of videos diversifies the content, making it more accessible and engaging to a wider audience.
These shorter clips assist DWK Interiors in reaching a broader audience on social media, acting as enticing “teasers” to encourage viewers to visit their page for the complete video. I mean, who wouldn’t be curious to witness her parents’ heartwarming reaction to seeing their home for the first time? If I stumbled upon these teasers on social media, I’d definitely be eager to watch the full video!
How is authentic storytelling valuable for businesses?
The power of authentic storytelling in branding and marketing efforts cannot be overstated.
When done well, it creates a profound impact on audiences, creating a genuine connection that goes beyond mere transactions.
For DWK Interiors, the narrative surrounding Katie’s project for her parents resonates deeply with viewers on an emotional level. By showcasing the love and care poured into creating a dream home, it not only highlights the craftsmanship of DWK Interiors but also creates relatable emotions and experiences.
Viewers will see themselves reflected in the story and feel confident in the company’s ability to bring their own visions to life.
Ready to share your story?
If you’re ready to share your story with your target audience, I’m all ears.
I specialize in helping businesses in Calgary amplify their message
and expand their reach through engaging videography.
Let me help you bring your story to life.
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