Creating a Promo Video For Your Course: BTS of Origin Lash Pro’s Videoshoot!
I’m so excited to share about the brand videography session I did with Origins Lash Pro. They wanted a promo video that would get people excited about their courses, and that’s exactly what they got!
When it comes to promoting your brand, a strong video campaign can be a game changer. That's why Origins Lash Pro recently embarked on a brand videography session to create stunning promo videos that showcases the company's gorgeous lash products and expertise. We were able to capture the essence of what makes Origins Lash Pro stand out in the crowded beauty industry and translate it into captivating videos that will undoubtedly make an impact. They were able to use this promo video content to create a buzz around their courses, and to reach their target audience.
“You’ll never forget us because it’s all we’ll be posting.” – Origins Lash Pro
Adding B-Roll Footage for Instagram Reels + Repurposing Content
As a brand videographer, I understand how important it is to have versatile content that can be used in multiple ways. That's why I supplied Origin Lash Pro with 35 minutes of B-roll content to help them get the most out of their promo video for their course.
They took this footage and created even more promotional content, like this Instagram reel. Now they can use that B-roll footage anytime to share snippets about their business.
How can a promo video for your course share your story?
If you’re a small business owner, I have no doubt that your business is unique in its own way.
For Origins Lash Pro, some of the things that make them unique are how they offer hands-on lash training courses, how they create opportunities for like-minded individuals to connect, and how their course creates community.
By creating a brand video, they’re able to show their target market the value that their course offers in a way that is more engaging and exciting than a blurb on a website, or a caption on an Instagram photo.
Better yet, Origins Lash Pro was even able to share about their students’ experiences through their testimonial videos.
By working with me, they were able to use their voices to share about how incredible their courses are, and to get people even more excited about registering.
If you find it hard to communicate what makes you unique, you may find that a promo video allows you to speak directly to your target audience about the value your business offers.
What type of value does a promo video offer to your business?
When you choose to invest in your business through brand videography, you’re investing in sharing your story and connecting with your target market.
Origins Lash Pro wanted to convey the unique experience offered in their course - a feeling that can't be captured through a photo. The true atmosphere comes to life in a video, where women can be seen laughing, chatting, and connecting within a circle.
Passion can be communicated in still content, but it’s easier to portray in a professional video that has one goal—to share about your business.
When you have a strong promo video, you can communicate the impact of your service or product with potential customers. This helps build customer loyalty and trust. Plus, it allows for more opportunities to reach new audiences through social media platforms, like YouTube and Instagram.
A brand videography project also makes it easier to show what sets your business apart from the competition. You can share why others should choose your brand over their competitors and what makes you unique.
Video is a powerful tool for businesses, so make sure to take advantage of it and invest in your own brand video. It’ll pay off!
Through FAQ videos, product videos, testimonial videos, and more, you can directly speak to your target market in an organic way that makes them stop scrolling and go “Hmm, I’d like to learn more about this.”
Where do I come in?
I have a passion for authentic storytelling. I want to capture the moments that best reflect and communicate your business.
In their feedback, Origins Lash Pro said, “We absolutely LOVED that you focused on the models! You really captured the lashes and the models perfectly so that is awesome!”
That’s what I want to do for your business! I want to capture what makes your business special and communicate it to your audience.
I know that every business owner isn’t a content creator, and that there’s so much that you have to navigate in your business. I help people like you connect to your audience in a fun, low-hassle, and professional way.
Ready to level up your content with a promo video for your course, product or expertise?
Contact me today to learn more about my video content creation package. Trust me, investing in brand videography can be a game-changer—it’s going to be all you want to post on your social media pages and website.
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