Elevate Your Online Presence: How Professional Videos Can Transform Your Business
Featuring Video session with Rozelle Collective
As a business owner, you have an incredible story, but how can you effectively communicate with your target audience to engage them and clarify your offerings? The answer is video content.
As a professional brand videographer in the Calgary area, I have the joy of empowering businesses to elevate their online presence by providing them with video content that helps them confidently tell their story.
You know what you do, and how you help your target market, but it’s not always easy to communicate that. I help businesses tell their story by providing them with professional b-roll footage that they’re able to use to consistently show up on social media.
This marketing material helps them create their own reels to market their services or products, while also providing them with footage that they can consistently repurpose.
Rozelle Collective’s Transformation
Meet Rozelle Collective: they are a boutique hair salon that carries luxury retail and specializes in blonding, extensions, and haircuts.
Heather De Kleyn said she, “started all by myself in a small studio with no windows during the pandemic. We just expanded for the second time to our new space in Kensington. I now co-own the space with my business partner Laurel. What brings us both the most happiness is genuinely making people feel their most beautiful in their own skin.”
Talking with Heather and Laurel, it’s obvious that they love what they do and genuinely want to make people feel confident!
Recently, I had the joy of providing them a bunch of b-roll footage that they can piece together to make their own marketing content that continues to tell their story in a professional way.
Check out these reels to catch a glimpse of some of the ways they used their b-roll footage.
Before working with me, Heather and Laurel felt like they weren’t accurately showcasing their new studio, didn’t have great quality content, and weren’t creating content that really resonated with their target market. Despite knowing their business was incredible, they didn’t have the video content or strategy to attract their target market.
This footage helps them consistently show up with confidence. They’re now able to create content with the professionally edited b-roll videos I provided them with, and they shared;
“I can’t thank you enough for these! They make creating marketing content SO EASY which makes my life easy. I’m so happy… And we have grown on socials and improved our views on reels, thanks to the b-roll you delivered.”
How can professional video content transform your business?
Content creation can feel like an overwhelming task when you have to generate ideas, record footage, edit content, and then post it.
With so many tasks, it can almost feel paralyzing—and many businesses find that they don’t post anything because they don’t know where to start.
When you have a content bank of b-roll footage, you’re able to pick and choose pieces of content and string them together with ease. This will help you consistently show up online with less effort. Rather than filming, recording, and editing footage you just need to piece together some footage and pair it with your idea.
My clients regularly share that they love that they’re able to work with the b-roll footage again and again, and that they feel confident in the content they’re putting out. Your business has a story, and your videos should help share your story.
Let me help you transform your business!
After working with Rozelle Collective, they said “You really care about the small business side of things, and it shows.”
I love this comment because it’s so true! I do really care about the small business side of things. I love helping businesses find their voice, transform their content, and grow!
If you’re in the Calgary area and ready to take your business to the next level, contact me today. I can’t wait for you to get in touch! Let’s share your story in a professional way that resonates with your target market.
