Creating Video Content to Get Your Story Out There

If you're looking to get your story out into the world and make a real impact, creating video content with the help of a skilled videographer is the way to go. Collaborating with a videographer can take your storytelling game to a whole new level. Creating video content can capture the heart and soul of your message and turn it into a visual masterpiece that speaks directly to your target audience. This is exactly what we were able to accomplish for Janna, the owner of Booby Food!

Creating video content for Booby Food:

If you talk to any mother, they’ll tell you that motherhood is hard. It’s full of challenges, and one challenge that many mothers face is navigating breastfeeding.

Janna is a proud mother to her adorable baby Sage, but the initial days were certainly challenging for her. He was small for gestational age, so he had to go on formula right away. Janna was okay with this because she knows fed is best, but she had to push her plans for breastfeeding to the side until Sage was cleared to switch to the boob. Once Sage got the “okay” from the doctor, Janna began their breastfeeding journey.

As Janna navigated breastfeeding, she noticed that some of her precious pumped and frozen milk would go to waste if Sage didn’t drink it all after thawing. She knew there had to be another way to preserve her breastmilk. This is when she started BoobyFood!

BoobyFood is an opportunity for women to have their frozen breastmilk freeze dried, extending the shelf life and making breastfeeding more convenient when on the go.

Now, I could go on and share about Janna’s story and business, or you could just watch her brand film here!

How do you know what to capture?

Before every session, I ask my client to fill out a questionnaire. This is an opportunity for me to really dive into their business from their perspective. I gain insight on who they are, what their story is, and what their goals are for creating video content.

In Janna’s questionnaire, she shared, “I want to showcase mama’s using their Booby Food with their babes.” If you re-watch the video, that’s exactly what we did!

This questionnaire helps us get on the same page. I want to know why you want branded video content so that we can ensure that we’re creating video content that meets your needs. For example,

Janna wrote, “This last year I’ve gone hard to market that I’m here for mamas to never waste a drop of their breastmilk ever again. Now that I think I’ve really got a good message, I want to use this video to reach new audiences. I had a video done previously, which is great - but I can’t keep using the same video - I need fresh content.”

When creating the content, I kept that in mind.

What is the benefit of video content?

Every business has a unique story like Janna’s. A video is an opportunity to share your story, how you want to share it (and to get that fresh content).

When you post written content on a website you can communicate your tone and mission and more, but when you share a video, you’re able to really capture your audience and use your voice to share about your business.

Take BoobyFood for example. My intro to Janna’s business is interesting, I mean, you obviously continued reading. But her video is so much more engaging. There’s power in hearing someone’s story directly from them.

Then, when you work with a brand videographer, they’re able to combine your spoken story with footage that best captures the essence of your brand to create a video that is true to you.

What do I do if I’m interested in creating video content for my brand?

If you’re in the Calgary area and you’re looking for a brand videographer, please reach out. Every day I get to work with incredible businesses, helping them transform their message into something truly captivating and I’d love to see if we’d be a good fit! I can help you share your story for your website, create content for your socials, and more!

Video content is a vital part of any business! Let’s work together to craft a visual narrative that is engaging, memorable and most importantly gets people’s attention!